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Firm that drove Uber out of China in deal with Taxify

A picture shows a smartphone displaying the app for ride service Uber. PHOTO | FILE

Estonian online taxi-hailing app Taxify has announced a new global strategic partnership with China’s Didi Chuxing, the world’s biggest mobile transportation platform, signaling a new round of battle for local passengers.

Taxify launched operations in Nairobi last year taking the battle to American ride-hailing company Uber after teaming up with a local cabs lobby previously opposed to Uber’s entry into Kenya.

READ: Taxi-hailing app Taxify sets up operations in Nairobi

Under the partnership, whose financial details were not made public, Didi the company that forced Uber out of China said it will invest in and collaborate with Taxify to support its further growth and innovation across its diversified markets.

“Taxify will utilize this partnership to solidify our position in core markets in Europe and Africa,” Markus Villig, founder and CEO of Taxify, said in a statement.

Taxify last year said it plans to venture into all major towns including Mombasa, Nakuru and Kisumu in the next one year and recruit about 7,000 drivers.

READ: Battle for Kenya e-hailing market share moves to personalised services

Besides Nairobi, Taxify currently operates in 25 other cities and 18 countries in Europe, West Asia, Africa and Mexico and boasts over 2.5 million users.

In comparison, Didi Chuxing is considered one of the world’s leading mobile transportation platform.

 

 

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